Start your PAAK site

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Which best describes your business?

This tailors the rest of the form so you only see questions relevant to you.

Trades & home services Hospitality (cafe / restaurant / bar) Professional services (law / accounting / real estate) Health, dental & beauty Retail & e-commerce Something else

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Business / trading name

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Your current website (if you have one)

Paste it and we'll analyse it in the background — so we can pre-fill parts of this form and show you what we'd improve. Leave blank if you don't have one.

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Where are you at with a website today?

Have one, happy-ish with it Have one, it's dated / underperforming Just social media, no real site Starting from scratch

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In one sentence, what do you do and for whom?

We use this as the seed for your homepage headline.

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Best contact email

So we can send your improvement summary and save your progress.

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Why are you doing this now? What's not working?

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The single most important thing a visitor should DO

We design the whole site to push toward this one action.

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Best contact phone

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Do you operate from more than one location / branch?

One Multiple

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What areas / towns do you serve?

Feeds your local SEO — the places we'll try to make you show up for.

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In 12 months, this website is a win if ___

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If the new site could only do ONE thing brilliantly, what is it?

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Describe your best type of customer

We design and write for this person specifically.

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What do customers usually call or ask for when they contact you?

Use their real words if you can. This gives us buyer-language clues; PAAK still verifies what people search for.

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Why do customers choose you over the alternatives?

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In your own words — what makes you different / better?

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Which work do you actively want more of?

List the services or jobs worth prioritising. We use this to decide what the site leads with, not just what you happen to offer.

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Any work you do not want the website bringing you?

This prevents the site ranking or converting for the wrong kind of enquiry.

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What proof can we show off?

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Which voice is closest to your business?

Pick the best starting point. It sets the personality, not the commercial structure.

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Want a secondary influence?

Optional. For example: professional, with some warmth.

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Fine-tune the boundaries

These keep the writing inside a useful range instead of relying on vague adjectives.

ProfessionalConversational

SeriousPlayful

ConciseExplanatory

ReservedBold

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Which version sounds most like you?

Same commercial job, different personality. We keep service headings and key claims literal whichever you choose.

Speak with our team about the right solution for your property. Tell us what you need and we’ll help you figure out the best way forward. Got a job that’s becoming a headache? Bring us the annoying bit.

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Any phrases you naturally use with customers?

Paste a line from an email, quote or conversation that genuinely sounds like you.

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Who should the website sound like?

The founder / owner The whole team A separate brand voice

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Any words, claims or styles we should never use?

Examples: too corporate, too cheeky, industry jargon, exaggerated claims.

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What do you have brand-wise?

Full kit (logo, colours, fonts) Just a logo Nothing yet

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3–5 websites you love (any industry) + why

The single most useful thing you can give us. Paste the URL and one line on what grabs you.

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Pick the vibes that feel right for you

Choose any that fit — this steers the art direction.

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Where do you sit?

ModernClassic

MinimalRich / detailed

PlayfulSerious

Image-ledText-led

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Three words the site should feel like

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Do you have the words (copy) for the site?

Written & ready Rough notes only Need it written for me

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Do you have photography?

Professional photos Decent phone photos None / need some

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Which pages do you want?

Not sure? Leave it — we'll recommend a structure.

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Any of these features?

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Your Google Business Profile (the map/listing)

Verified & active Exists but neglected Don't have one Not sure

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Your key services × the towns you want to rank in

This is the heart of local SEO — each service in each area is a page we can rank. We seed this from your answers so you edit, not start blank.

Service Town(s) / suburb(s)

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When do you want this live?

ASAP Within a month 2–3 months Flexible

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Rough budget band

So we scope the right thing rather than over- or under-building.

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What's your trade?

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List your main services

One per line is fine. Each becomes a service we can build and rank a page for.

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Do you offer emergency / after-hours work?

Emergency availability is a big conversion driver and a strong keyword — we surface it prominently.

24/7 emergency After-hours by arrangement Business hours only

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How far do you travel? (km from your base)

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Licences / registrations to display

Trust signals — and some are legally required to show. Include the number if you display it.

Licence / registration Number (optional)

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Member of any of these?

We show these as trust badges.

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Do you carry public liability insurance?

Worth showing — customers look for it.

Yes No

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Any workmanship guarantee / warranty?

A guarantee removes risk and lifts conversion — we feature it.

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How does a customer get a price from you?

Online form / photos Phone call On-site visit

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Briefly, how does a job go from first contact to done?

Becomes a 'how it works' section that reassures nervous customers.

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Do you offer finance / payment plans?

Yes No

We've got your details. Want the full build brief?

Thanks — we've got what we need to start.

That's everything we need.